Menu

Branding

This project is a logo and online store creation for a designer of summer hats for women, this is an ambitious online business with its own production based in Miami. DNA of the brand lies in originality, wearing comfort, affordability and using natural materials. 

So the main goal was making simple looking with its own personality and let to the product create a magic atmosphere that will make a client to feel comfortable.

Brand attributes

Wordmark

What is a wordmark? It’s a type of logo design that includes only the company name no symbols, mascots, or badges. wordmark logos are also called “logotypes,”. 

A secondary version was created for short purposes, this is one shouldn’t be used next or close to the wordmark.

Wordmark
Compress version

Color palette

This palette are inspired in summer and it is the color season reminiscent of mild warmer mornings full of coolness and gentleness. But there is also a hint of freshness.

 The sun’s rays only touch the dew drops on the awakened foliage and flowers. The sky is of the most muted tones with floating, fluffy clouds.

#463349
#D1FFFF
#FBF3DB
#F4CFD6

Color variations

Pattern

Structure Analisis

Kerning
Safe space
Grid for icon

Applications

Stationery

Store

Packaging

Website

Belmiro Pereira

Senior Brand and UI Designer.

University Rafael Belloso Chacin

Bachelor in Graphic Design

2000 - 2005

Canada

Quebec, Montreal